RANKINGS
Web Portal Details -
all our websites cross-link to one another and our side-bar tiles
and guidance run on independent pages.
Web Trends - A monthly statistical
report - September 2007
Our hits are in the millions each month. The document views
vary, but seldom go below 450,000 hits a month for our two main
linking websites WeddingLinks and Beautiful-Events. Our combined
monthly unique visitors average 55,000 hits with a user
return ratio of 60% and web users staying over 11 minutes.
On the Google and Yahoo search engines our rankings compete with
many national websites in the top 100 listings. Through paid and
earned (we’ve
been on the web for twelve years) optimization, (twice monthly) our
various websites are found in the top-ten for thousands of key search
terms and most cities and counties in California for the first things
people search for when planning an event or wedding.
Specific to Region, County, City… Beach,
Central Valley, Coastal, Wine Country, Bay Area, Southern California,
LA, Lake Tahoe, Monterey
We are optimized to be in the top-10 on Google and Yahoo (This
is important to you because we sit on top of 16 million or more other
websites for a key search term.) In marketing
your site, understand that people searching the internet seldom look
below the first page when they are searching for a particular piece
of information.
What Does Each Portal Website Contain?
- WeddingLinks.com plan wedding, honeymoon,
date night plus activities. This is a total planning environment
where they can create an engagement page, download planning forms,
and read unique planning articles, enter a visual gown and idea
gallery, plan their honeymoon and honeymoon gift registry plus
find thousands of locations and experienced services.
- Beautiful-Events.com plan
social, special events, corporate meetings, children’s
parties. This site offers total planning outlines and timelines
for 20 events/parties along with thousands of event sites of
every style plus experienced services.
- ResortsAndGolfCourses.com
offers a thousand California golf course listings, a golfer’s
blog to write about the games, and the ability to post a golf
course review. There are 250 resorts of every style plus many
golf oriented business areas are offered.
DEMOGRAPHICS OF OUR WEB USERS
WeddingLinks.com,
Beautiful-Events.com
ResortsAndGolfCourses.com
Our websites are used by those planning weddings, social, corporate and special events, plus area activities, wine country fun and golf events. These people require hotels, services, restaurants, travel, tourism ideas, event sites, industry professionals and services in...
C A L I F O R N I A
California attracts one-fourth of the meetings
and conferences in U.S and offers five of the top destination areas
in the nation.
Bridal Market
Although the market remains consistent in size over the past ten
years, the consumer is changing. Engaged couples are older in the
28 to 30 range.
Of the 2.3 million wed on an average per year, one-third have been
married previously. 78% of our target audience have an average combined
income of $79,000.
22% have a combined income greater than $100,000.
52% work in a professional, executive or managerial position.
50% will use on-line resources for up to 60% of their nuptial spending.
38% of the brides
state they go to the bridal websites prior to telling their mothers
of their engagement.
40% will stay at a resort on their honeymoon.
10% will plan a destination wedding/honeymoon.
$72 billion a year is spent on weddings and receptions in the U.S.
55% will attend a
bridal show.
90% will use the websites.
100% will have some type of a guidance book/magazine.
Because of the education available, the brides indicate they are
financially independent and confident shoppers.
65% provide for the own wedding expenses.
35% being funded by family.
Statics indicate our couples are financially independent, sophisticated
and confident. They're assuming responsibility for the majority of
weddings expenses themselves and focusing more on the quality of
the event than the size. Style and design are a key factor, along
with glamour.
Corporate Events
Business events, meetings, company holiday and picnics have increased
by 26% in 2005. 37% of the conferences held planned golf.
$83 billion a year was spent on all styles of business events in
2004.
Special Events
Those planning fund raisers, reunions, festivals and ethnic events
have increased their spending by 29% in 2005. They have consistently
used the internet and how-to information and training to improve
their skills. The administrative aid, is still the major organizer
and an increase of independent coordinators is up by 11%.
Golf & Resorts
37% of the corporate events utilize golf as teambuilding.
22% of the successful fund raising events are golf tournaments. Please
note: 40% of the fund raisers held go in the red -- thus require
there be educational materials available for the non-profit directors.
40% of couples honeymooning and 57% of the conferences are held at
resort/golf/spa style settings.
Children's Party Market
This market has changed from 78% of the parties held -- were inside
the home with no entertainment to now 52% contract entertainment
and 23% take the children to a special events entertainment area
for their children's birthday.
Social Events
An increase in ethnic celebrations [ Quinecerera ] [Bar/Bat Mitzvahs],
graduations, anniversary parties, networking etc. have increased
by 39% since 2000.
Wine Country
50% of those coming to California for an event plan a wine tour within
the closest wine region. It is logical to place wine tasting tour
lists in our websites so people can print off and go.
Statistics quoted from: (AFWPI, Modern Bride, U.S. Census, Brides Magazine)
(MeetingsNet.com Meetings Outlook and Affordable Meetings)
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